Fewer, better things
for the everyday.
Everyday care and home essentials from brands we name, with the ingredient list on the page and a delivery estimate before you order.
Departments
We only list the departments we actually stock — an empty shelf helps nobody.
Skin Care
Cleansers, essences, serums and moisturisers — the daily four-step.
Shop Skin Care →
Bath & Body
Body wash, bar soap, lotion, hand care, scrubs and foot care.
Shop Bath & Body →
Makeup
Colour cosmetics — face, lips, eyes — plus the brushes they need.
Shop Makeup →
Kits & Bundles
Several pieces sold together as one set.
Shop Kits & Bundles →New in the catalogue
The most recent additions to the catalogue.
Shop by shelf
Every shelf we stock today. Go straight to the part you came for.
What we check before stocking something
Short ingredient list
If the label needs a paragraph to explain itself, it does not go on the shelf.
A brand we are willing to name
The brand goes on the product page, so you know whose formulation you are buying.
Wording we can stand behind
No cure, treat or heal on a cosmetic. No claim without a document behind it.
Learn
Short guides about the questions support gets asked most.
How to switch to a refill routine without wasting money
The maths only works if you finish what you already have first.
Reading an ingredient list in sixty seconds
Ingredients are listed by weight, so the first five lines tell you almost everything.
Washing wool without ruining it
Temperature and agitation matter more than the detergent.